Lucy Peach
The Voice Referendum
Groom-a-boomer
The problem
AUSTRALIANS WERE CONFUSED
‘Don’t Know? Vote NO’
One month out from a national vote on whether or not First Nations people should have a Voice to parliament, this is where many were.
Confused.
The INSIGHT
CONVERSATIONS COULD SWING THE VOTE
The polls showed around 3/4 of over 55’s intended to vote ‘No’ in October. They were not listening to the large YES campaigns, but they might listen to the those they cherished the most.
Their kids.
The solution
GROOM-A-BOOMER.
WE ASKED AUSTRALIANS TO SIT DOWN WITH THEIR PARENTS.
Our tongue-in-cheek film offered all the ways they might convince their aging parents to VOTE YES.
This pro-bono viral campaign sparked many important conversations in Australian homes, but on October 14 our country collectively voted not to enshrine The Voice in our constitution.
The results
$0
Media Spend
250K
Views in one week
171
News sites worldwide
