The Voice Referendum
Minderoo Foundation
SICK OF PLASTIC
The problem
WORLD LEADERS CAN’T AGREE ON A PLAN FOR PLASTICS
A Global Plastics Treaty has been designed to end plastic pollution and address the environmental, health and economic harm it creates.
However, world leaders cannot agree on the terms of the treaty because ‘oil-rich’ countries have powerful pro-plastics lobbies…
The INSIGHT
EVEN WORLD LEADERS HAVE GRANDCHILDREN
For anybody, HEALTH is the only driver more persuasive than MONEY.
So, the health harms that plastics pose to their own children (or perhaps their grandchildren) is a potent argument to make against the pro-plastics campaign to maintain business-as-usual.
The solution
MAKE PLASTICS A HEALTH ISSUE
Plastic is making us very sick.
So that’s exactly what we showed.
A hard-hitting global campaign targeting the international delegates as they convened at airports, hotels and at the Treaty conferences.
Images of vomiting grandchildren crucially bound plastic to human suffering. A deeper online UX then describes in detail the serious medical risks that children face and what a strong treaty must look like to affect change.
The results
1
Audience with the King
154M
Worldwide Audience Reached
192
News articles worldwide
