The Voice Referendum
Kitchen Warehouse
HIGH FRYER
The problem
7000 pots & pans end up in australian landfill… daily
A study commissioned by retailer, Kitchen Warehouse found that Australians are not recycling their cookware.
The INSIGHT
7000 POTS & PANS WOULD STACK UP 700m
If Australians could visualise how much waste they were creating, they could understand the scale of the problem.
The solution
‘HIGH FRYER’
We commissioned a 700 meter high sculpture made from pots & pans to launch ‘THE GREAT PAN EXCHANGE’. A nation-wide recycling program kick-started by a PR event.
The artwork was open to the public in late 2024 in the Sydney Botanical Gardens.
It was constructed over several months by Sydney industrial sculptor, Rhys Norton and 3D artist Merlin Eden.
The results
9News
National Primetime Press Coverage
3.2 Tonnes
Pots & Pans recycled in first 6 months
26
Stores Nationally Rolled Out the Collection Depots
