Kitchen Warehouse
FARE
BE NICE TO BRAIN
The problem
PEOPLE DON’T KNOW ALCOHOL MAKES THEM UNHAPPY
A recent survey of Tasmanians found that 1 in 3 people don’t know there’s a link between alcohol and mental health.
The INSIGHT
HAPPY BRAINS DRINK LESS
People see their brains as a mysterious & complex organ.
They want to understand and care about it, but they don’t know how.
The solution
If your brain could talk, it would tell you to drink less.
In a series of conversations between a Brain and a Face, Face learns how Brain is feeling – and how those feelings relate to how much alcohol Face is drinking.
The campaign includes a range of resources with tips and strategies to cut back (or cut out) alcohol.
The results
To come…
