Lucy Peach
Murdoch University
career
The problem
ANOTHER UNI, ANOTHER MONTAGE
University advertising is always generic, and Murdoch University’s platform – ‘A brighter future is here’ – threatened to be no different. It was up to us to give it meaning.
The INSIGHT
Murdoch believes a BIG HEART IS MORE IMPORTANT THAN A BIG BRAIN
Murdoch University is actually different. It is a fundamentally benevolent institution – even the law school bends away from corporate law towards social justice. This is a campus with a deep history of preparing it’s students for a life of purpose WITH a paycheck.
The solution
In a word.. ‘CareER’
A brutally simple, one-word campaign proving to people that they can practice ANY career through the lens of care. From lawyers to farmers, and every discipline in between, we told true stories of passionate Murdoch graduates who are building a brighter future for people and planet.
The results
To come
