Alcohol. Think Again.
WA Forest Alliance
THE PROTEST PUPPET
The problem
13,672 HECTARES OF NATIVE FOREST ARE ABOUT TO BURN
Bauxite miners, Alcoa and South32 are planning to clear & burn 13,672 hectares of local forest.
The INSIGHT
MANY swappable INSIGHTS
- This practice threatens local water catchment.
- A history of poor rehabilitation
- Biodiversity loss
- Loss of forest access
- Loss of rainfall
- Plus many more…
The solution
A puppet with a swappable face
Activist, Rikky England planned to hike 250km through the Northern Jarrah forests of Western Australia to raise awareness of this issue. BERLIN provided him with a unique prop – a puppet with many, many faces. He gave scientists, celebrities, politicians and others a ‘shoulder ride’ through the forest to have a conversation with them, and broadcast it to the world.
The results
1
Record-Breaking attendance at the ‘BIG JARRAH RALLY’
100K+
Cumulative Social Views
58K
Public letters of protest submitted to EPA
